Marketing and Sales
We provide complete marketing support for pharmaceutical, biotechnology, diagnostic, and medical products. Our goal is to achieve the highest penetration and market share in our target markets.
Medis responds to the challenge of limited access to physicians by increasing the effectiveness of our sales force strategies. With better-orchestrated HCP interactions, both face to face and through digital channels, we are constantly improving our promotional efforts’ ROI while expanding customer reach.
In order to deliver constant growth in this ever-changing environment, Medis is constantly improving the way we approach our customers and stakeholders.
Excellent sales and marketing tactics, supported by medical activities, are developed by the global team and executed by the local teams in the countries.
The implementation of the multi-channel medical marketing platform Veeva allows us to increase customer engagement. This facilitates the successful commercialization of product portfolios. We develop and implement results-oriented sales and marketing programs that effectively:
- launch new pharmaceutical brands
- increase sales of existing products
- leverage first-to-market advantages through a broad regulatory network
New marketing approaches allow us more room and space for pharma brands to convey their message with help of different channels. We analyse market opportunity, define customer segment and desired behaviour change. From the analysis we can define strategic imperatives and create a strategy for each customer segment.
Global multi-channel marketing strategy translates to locally adapted brand strategies and execution, which is supported by data integration and real time analytics, enabling us quick resposes and adjustments of the strategy to markets.
We integrate all personal and non-personal touchpoints through customer-facing roles (Sales Representatives, Medical Science Liaisons (MSLs) and Key Account Managers (KAMs)) with all the functionality of traditional Customer Relationship Management and Closed-Loop Marketing.
This gives us a real-time overview of all ongoing activities with our stakeholders.
What our partners say about us
They have built a team with rhythm with collaboration at the very heart of everything they do. It’s a pleasure to work with such a great group of individuals who really understand what we do."
Marketing Lead MS IPM
Director, Strategic Business Partnerships Management (EMEA)
Director Sales Europe Third Party, Hospital Care Division
Regional Head of the Central/Eastern Europe and the CIS at Besins Healthcare, Russian Federation
Head of Established Brands, International Markets
I think we were growing scientifically together, because your colleagues were always coming back to us with difficult questions regarding product, substances, compositions, applications, that really helped us. Thirdly because of your great employees that are dedicated to our brand. We only wish to have partners like Medis in other countries! So wherever Medis is going in the future – you can count on us as well."
Founder of Pleuran
With Medis we have a long term partnership, a tradition and we respect that. Also it is great that one company has affiliates in different countries, so this model is most optimal for further collaboration for our Gengigel products."
Founder and President of company Ricerfarma