Marketing and Sales

We provide complete marketing support for pharmaceutical, biotechnology, diagnostic, and medical products. Our goal is to achieve the highest penetration and market share in our target markets.

Medis responds to the challenge of limited access to physicians by increasing the effectiveness of our sales force strategies. With better-orchestrated HCP interactions, both face to face and through digital channels, we are constantly improving our promotional efforts’ ROI while expanding customer reach.

In order to deliver constant growth in this ever-changing environment, Medis is constantly improving the way we approach our customers and stakeholders. 

Excellent sales and marketing tactics, supported by medical activities, are developed by the global team and executed by the local teams in the countries.
 

Digitalization

The implementation of the multi-channel medical marketing platform Veeva allows us to increase customer engagement. This facilitates the successful commercialization of product portfolios. We develop and implement results-oriented sales and marketing programs that effectively:

  • launch new pharmaceutical brands
  • increase sales of existing products
  • leverage first-to-market advantages through a broad regulatory network

Marketing Strategy

New marketing approaches allow us more room and space for pharma brands to convey their message with help of different channels. We analyse market opportunity, define customer segment and desired behaviour change. From the analysis we can define strategic imperatives and create a strategy for each customer segment.

Global multi-channel marketing strategy translates to locally adapted brand strategies and execution, which is supported by data integration and real time analytics, enabling us quick resposes and adjustments of the strategy to markets.
 

Orchestrated Engagement

We integrate all personal and non-personal touchpoints through customer-facing roles (Sales Representatives, Medical Science Liaisons (MSLs) and Key Account Managers (KAMs)) with all the functionality of traditional Customer Relationship Management and Closed-Loop Marketing.

This gives us a real-time overview of all ongoing activities with our stakeholders.
 

What our partners say about us
"Partnering with Medis is humbling, rewarding, great fun and above all successful. They are a highly motivated team that go above and beyond to make a difference to patients. Over the last few years, I have seen Medis go from strength to strength and this has led us to exceptional results for our business.

They have built a team with rhythm with collaboration at the very heart of everything they do. It’s a pleasure to work with such a great group of individuals who really understand what we do."
Nancy Barkan,
Marketing Lead MS IPM
"Energy! I have rarely encountered a company through which the energy of success flows so strongly and at all levels! A great team of experienced professionals, dedicated to success with passion and a smile!"
Richard Damien,
Director, Strategic Business Partnerships Management (EMEA)
"A highly motivated team of professionals in business and hospital operations managed to achieve a continuous growth for our business! We truly enjoy to partner with Medis for more than 25 years!"
Christian Jäger,
Director Sales Europe Third Party, Hospital Care Division
"With confidence, I can say that Medis is a model partner. A strong company that has its own culture. I was surprised how positive and strong corporate culture Medis was able to build in 30 years. Actually much stronger than other big pharmaceutical companies."
Daniel Ghozzi,
Regional Head of the Central/Eastern Europe and the CIS at Besins Healthcare, Russian Federation
"If I think about Medis, I think about a team that is passioned by bringing value to patients, that builds trust to the partner with different experts, that manages several products, in several countries, with several legislations/cultures and also knows how to have fun together!"
Kris Robeet,
Head of Established Brands, International Markets
"Motivation, Excellence, Differentiation, Innovation and Success: this is what M.E.D.I.S. stands for. Over 15 years of our partnership confirms shared values, excellence in marketing and as a result leadership in many markets: Novalac is no. 1 in Slovenia, Croatia, Bosnia … as it is in France (IMS/IQVIA 2019) and other European markets."
Jonathan Margossian,
General Manager
"If I look back, I think we clicked with Medis because from the very beginning we could see interest into deep scientific knowledge. Medis was always eager for more data, to have the facts, to have the proof.

I think we were growing scientifically together, because your colleagues were always coming back to us with difficult questions regarding product, substances, compositions, applications, that really helped us. Thirdly because of your great employees that are dedicated to our brand. We only wish to have partners like Medis in other countries! So wherever Medis is going in the future – you can count on us as well."
Dr. Jan Gabriž,
Founder of Pleuran
"Medis is working very well. In my opinion, the company managed to join two things: professionalism and hard work with great products. This leads to great results.

With Medis we have a long term partnership, a tradition and we respect that. Also it is great that one company has affiliates in different countries, so this model is most optimal for further collaboration for our Gengigel products."
Franco Macchi,
Founder and President of company Ricerfarma